Reckitt Benckiser, lords of Barry Scott, have been giving a ticking off by the ASA over a Dettol advert. The usual exaggerated claims are too blame.
I want to know why no one ever complains about the other misleading comments in these adverts, namely:
But Dettol Surface Cleanser kills 99.9% of bacteria, including MRSA, E.Coli, salmonella and even the flu virus …
Some of you may now be asking, why is this misleading? It implies that killling MRSA, E. Coli etc. is a difficult thing that maybe other surface cleaners can’t do. The thing is, the vast majority of bacterium and viruses are easily destroyed - soap and hot water will get rid of most, ethanol will get them too, and UV.
Killing these pathogens is not the problem, doing so in an infected patient is. Unfortunately feeding Dettol to a patient with MRSA is unlikely to help them.
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