Bang! And the dirt is gone.
Andrew at Apathy Sketchpad has posted on the topic of Nurofen, its dubious advertising and the incredible bullshit they feature on their website. Go have a read there’s some interesting stuff.
I only have one slight problem with the piece – the sense of surprise that quackery would be pushed by a brand like Nurofen. Nurofen is not made by Big Pharma. It’s owned by Reckitt Benckiser, the same company that introduced the world to Barry Scott and “Limescale is just calcium that sticks”. The company are not Big Pharma, they make general consumer products particularly in the lifestyle and home markets. There business is not at threat from homeopathy and the other bull they have on their website.
