Comments on: Bang! And the dirt is gone. http://badchemist.net/medicine-and-health/bang-and-the-dirt-is-gone Science, Pseudoscience and Junk Sun, 11 Oct 2009 04:18:36 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Reckitt Benckiser giving a ticking off by the ASA at Badchemist’s Blog http://badchemist.net/medicine-and-health/bang-and-the-dirt-is-gone/comment-page-1#comment-39 Reckitt Benckiser giving a ticking off by the ASA at Badchemist’s Blog Wed, 24 Oct 2007 20:56:06 +0000 http://badchemist.net/?p=24#comment-39 [...] Benckiser, lords of Barry Scott”, have been giving a ticking off by the ASA over a Dettol advert. The usual exaggerated claims are [...] [...] Benckiser, lords of Barry Scott”, have been giving a ticking off by the ASA over a Dettol advert. The usual exaggerated claims are [...]

]]> By: badchemist http://badchemist.net/medicine-and-health/bang-and-the-dirt-is-gone/comment-page-1#comment-8 badchemist Sun, 07 Oct 2007 16:51:09 +0000 http://badchemist.net/?p=24#comment-8 Agreed valueaddedwater. I realise they make a reasonable amount of stuff that be classed as pharmaceutical but a lot of is so well established, at least in brand, that it isn't going to be affected by publicising woo. The MHRA and ASA should really clamping down on this stuff, considering the some of the claims. It may be time to put in a complaint along the same lines as the one from GSK in Australia. Agreed valueaddedwater. I realise they make a reasonable amount of stuff that be classed as pharmaceutical but a lot of is so well established, at least in brand, that it isn’t going to be affected by publicising woo.

The MHRA and ASA should really clamping down on this stuff, considering the some of the claims. It may be time to put in a complaint along the same lines as the one from GSK in Australia.

]]> By: Valueaddedwater http://badchemist.net/medicine-and-health/bang-and-the-dirt-is-gone/comment-page-1#comment-7 Valueaddedwater Sun, 07 Oct 2007 15:59:15 +0000 http://badchemist.net/?p=24#comment-7 Reckitt and Dumpitt make a whole raft of stuff including a fair deal of borderline MHRA stuff like E45, as well as such delights as airwick. You'd think they'd learn and stick to a consistent story, but I think this is probably due to the mergers and suchlike that have been going on recently. IMHO it will be a combo of 2 things 1) A fluffeee marketeer who never did copy for this sort of thing has been let loose and not properly supervised and corrected 2) The MHRA are not looking properly, and not stamping on this sort of shit good and hard. The stuff I see on borderline that is going beyond these days is incredible. They need to get off their arses and start enforcing for a change Rant over Reckitt and Dumpitt make a whole raft of stuff including a fair deal of borderline MHRA stuff like E45, as well as such delights as airwick.

You’d think they’d learn and stick to a consistent story, but I think this is probably due to the mergers and suchlike that have been going on recently.
IMHO it will be a combo of 2 things
1) A fluffeee marketeer who never did copy for this sort of thing has been let loose and not properly supervised and corrected
2) The MHRA are not looking properly, and not stamping on this sort of shit good and hard. The stuff I see on borderline that is going beyond these days is incredible. They need to get off their arses and start enforcing for a change
Rant over

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